How the Most Social Brands Do It

What you will learn

• How the biggest, most social brands align teams and functions for impact
• Strategies for successfully being social at scale
• Guidelines for policies, security, and governance
• Insights into metrics and ROI across geographies and divisions

Bonus Material

Insights from the "Fab Four" of Enterprise Social- Jeremiah Owyang, Andy Sernovitz, John Bell, and Olivier Blanchard

Meet the Enterprise Social Practitioner All-Stars

Over 50% of the contributors to this eBook were promoted in the past 12 months.

• Ekaterina Walter(Intel)
• Richard Margetic (Dell)
• Ariel dos Santos (Microsoft)
• Brian Rice (SAP)
• LaSandra Brill (Cisco)
• Steve Lazarus (The Children’s Place)
• Jessica Kalbarczyk (Samsung)
• Jerome Pineau (Autodesk)
• Frank Eliason (Citi)
• Augie Ray(Prudential)
• Jill Fletcher (Virgin America)
• Nick Ayres (IHG)
• Justin Macauley (Frontier Airlines)
• Adriana Llames (Sears)
• Sean Ryan (JCP)
• Ray Popp (Groupon)
• Zach West & Eric Gottloeb (Walgreens)
• Robin Monheit (Hearst)
• Bev Jackson (The GRAMMYs)
• Anne McGraw (Nissan)
• Heather Read (DuPont)
• Olivia Harting (Chevron)
• Steve Worrall (GM)

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